"SoLoMo" era of portal? Sina is a portal of revolution, sina Nike Free 3.0 sports channels as an important source of traffic, sina is the nike free run womens focus of the revolution cheap womens nike free itself, the cooperation with the NBA is a revolution of the model.
On October 17, sina and American professional basketball association (NBA) announced in Shanghai, sina officially became the NBA's official Chinese Internet partners, NBA China's official online community partners, by sina, the Internet users at the same time from the PC, mobile Internet, social networking platform for entrance to watch NBA games.
Sina has been through diversified entrance should cover more scenes, cover more user time - a typical problem of the mobile Women Air Jordan Shoes Internet era.Reporter learned that, sina need to pay RMB 200 million to 300 million a year to get the NBA official authorization, and CCTV amount paid to the authorization of the NBA.Entrance diversity is one of the characteristics of the partnership, Nike Air Jordan in addition to traditional network viewing, based on the content of the NBA, sina also promotes four aspects of the service, namely the NBA official Chinese community, launch sina sports, 24 hours the NBA games, electrical contractor.
The past sina sports channel through massive amounts of content service fans, each Internet buy nike free run users see the content is the same. In the NBA, the official Chinese community, through the user ID and each user network behavior, sina can analyze each user preferences in the content, content of personalized push.NBA official Chinese community with sina weibo through, except by analyzing weibo users, but also the exclusive NBA official weibo and all the NBA teams weibo, exclusive NBA team locker room video, on the basis of content richness to realize personalized.